It’s funny – I remember a line in The Catcher in the Rye where the whiny social commentator protagonist reflects on the overuse of the term “bourgeois” and his disdain for those who use it. If memory serves, and I’m not looking this up to verify right now, it’s the adjective form of Bourgeoisie – the rising merchant middle class in France, which at the time was a new concept in their history of traditional peasant/aristocrat societal roles. Acting bourgeois was attempting to be aristocratic, sans-title, through money alone. It’s not difficult to find modern examples of this behavior, ergo the term’s continued prevalence today (though I doubt many who use the term could provide so eloquent a definition).
But like the whiny Holden Caufield, I agree with its overuse. Worse, we’ve dumbed down the pronunciation. “Bougie” is its contemporary variant, which I quite frankly find to sound uneducated, although that may be the point, seeing as the term is only used in the context of punching up. The well-off might suffer delusions of nobility, but the social elites have no need to acknowledge those beneath them at all. The term’s usage, therefore, appears to be reserved for those at the bottom, who berate those slightly above them for perceived snootiness.
A modern variant is the Yuppie, of which I myself have been previously accused. When you rise above, there’s jealousy by former equals, and in flow accusations of ostentation, no matter how seemingly benign. Oh well. I’ll file that away for future analysis after I drink this bourbon, which I’ve placed on our new home-made bougie Yuppie liquor shelves!:

I lamented just recently on how difficult it is to find well-made niche products, and how the better alternative is to instead build it oneself. This applied, unexpectedly, to some very basic shelving as well, which was needed to more efficiently store liquor that did not fit upon the cabinet with the rest. Some stained oak planks and mounting hardware solved the problem. Additional storage built. For storage.
…And maybe to display some of the nicer stuff. There’s the Bougie factor, I suppose. Guilty after all.
–Simon













