Hard Bondage

And ye shall the Hebrews from Goshen be freed from their hard bondage and set to the land of milk and honey.

“Let my people go! From hard bondage.”

I am obviously not a scholar of religious text. Nor is the above an actual quote, I don’t think. Nor does Exodus have anything to do with Easter…right?

But I do enjoy MGM’s 10 Commandments. And as I’ve blocked from memory anything previously learned in Bible study, that film has become my scripture go-to. It’s either that or read one of the 4 Bible’s on the bookshelf that we have for some reason. The things we inherit.

I present to you now this image, seen as a recurring billboard ad throughout the American Midwest. Noticed repeatedly whilst traveling to Wisconsin, and much mocked along the way.

Questions arise.

  • Why the wording choice?
  • Why is this such a bad sin as to warrant the ad’s frequency?
  • Why the BDSM theme?

I assume that the the intent of course is to rouse within those so shackled a desire most loathsome and overpowering that they might be inclined to call for salvation.

Be that the case, then those chains should at least be padded. Amateurs.

–Simon